Customer Relationship Management (CRM)

It’s much more costly today to acquire a new customer than retain an existing one. Maintaining your customer base requires critical insight into their needs, preferences and behavior. It also requires consistently delivering positive experiences that strengthen relationships, encourage recommendations and drives growth across a number of channels and touch points: digital (web, mobile, and social), print, and call center.  Modern Customer Relationship Management (CRM) systems actively deliver these results by melding a relationship between the IT side of the house and marketing. It’s a shift that only makes sense as traditional CMO and CIO roles continue to evolve and become more customer-focused. If your CRM system is not delivering all of the above, it’s time to move on. It’s no longer effective or efficient.

Clear communication leads to fewer passes through the funding process as everyone understands the goals and benefits of the project. CRM provides a uniform platform for diving deep into analytic for sales and marketing teams – not to mention customer service teams.

When everyone knows the reasons, goals, and bounds of an initiative, project success improves. CRM provides a quantifiable platform for reviewing marketing campaigns – email, social and more – as well as drive lead generation activities based on real-time analytic of your customer interactions and buying patterns.

CRM is a new frontier in customer-centric sales and marketing which is reinventing the customer relationship and creating a real-time landscape for enterprises of all sizes to connect with existing and future customers – leveraging Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and more. Social CRM solutions automate the social media process for marketing teams and drive home to sales teams the lead generation and customer tracking that social sharing can deliver. As data pours in from social shares, tweets and connections, marketing and sales team can analyze client social behaviors to adjust CRM tactics and fine tune marketing campaigns.

CRM solutions help businesses manage their customer and business relationships by providing one central location to gather present and historical information, automate manual business process, and communicate with prospective and current clients in a timely fashion.CRM.Value.Marketing

Mobile working is changing the face of business as we know it. All members of the workforce owns a smartphone, and 40 per cent of the workforce is mobile. The demand for mobile working is increasing and mobile CRM is now becoming a must-have for many small and medium sized companies. CRM solutions, give businesses access to critical customer information in real-time, on any device regardless of their location. Sales and customer service teams can view and update contacts, opportunities, leads and cases when on the road or at customer sites – helping today’s mobile workforce to be more productive and customer supportive.

With a centralized location to collect and create personalized nurture campaigns, and analyze results, CRM equips businesses today with the tools needed to generate more qualified leads. What does this mean for your business? Increased business productivity from stronger sales thanks to leveraging CRM as a communication tool – driving lead tracking and business growth.