Mobile Apps

Smart phones are integrated into our lives that many people feel uncomfortable without them. The functions of the phone are no longer limited to calling or texting, it is bound to learning, earning, and having fun. The development of the mobile apps are thriving. Juniper Research estimates in 2014 the direct and indirect revenues from sales of mobile applications will total 25 billion dollars. Organizations can leverage the value creating potential of mobile apps. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

Business-to-Consumer Mobile Apps (B2C)

The top benefits of going down this path sooner rather than later:
1. Be visible to customers at all times
2. Create direct marketing channels
3. Provide value to your customers
4. Build brand and recognition
5. Improve customer engagement
6. Stand out from the competition
7. Cultivate customer loyalty

Business-to-Enterprise Mobile Apps (B2E)

B2E apps are now expected to provide polished and guided business process with zero learning curve. If you already have a case to replace an existing desktop or paper based solution then it will pay to consider “mobile first” where the new solution has mobile components or is entirely mobile based. For instance: employee self-service, CRM, sales, proof of delivery, mobile inventory, warehouse management, stock trace, service, plant maintenance, and asset maintenance.

GPS applications

The Global Positioning System (GPS) has evolved from a highly sensitive government equipment to a tool that businesses can use in many innovative ways. GPS receivers are mounted in many of the devices and equipment that can make benefit of tracking, for instance cell phones, vehicles, and heavy construction equipment. The application aspects of the GPS technologies are unlimited, for instance:

1. Road transport
2. Vehicle guidance
3. Aviation
4. Surveying,
5. Mapping and geophysics
6. Social activities
7. Health monitoring
8. Preservation of the environment